Sep 22, 2021

New Industry Research Reveals IT Leaders Willing to Spend Green to Get Green


Latest study from CloudBolt Industry Insights (CII) signals IT is growing a green conscience, with 79% of companies willing to pay a premium to select a vendor that is demonstrably pursuing and incorporating sustainability into their business model.

NORTH BETHESDA, MD, September 22, 2021 — The latest industry research from CloudBolt Industry Insights, the research arm of enterprise cloud management leader CloudBolt Software,  reveals IT leaders have grown an environmental conscience and a big one at that. Whereas previously vendor selection and operational activities primarily focused on cost and compute, the zeitgeist has shifted to include a third important dimension: conscience (expressed as sustainability).

The research, based on responses from over 250 global technology leaders, points to green conscience now driving IT decision-makers and practitioners to be much more purposeful in the cloud and infrastructure choices they make.

The majority of IT leaders (68%) say sustainability goals is a top-down mandate, formulated by either the executive team or board of directions. As a result, 79% of them say they are on the hook for helping their companies achieve specific sustainability goals. Key ways of getting there include:

  • Green is driving a rethinking of cloud provider choices – 68% say they take a cloud vendor’s sustainability initiatives into consideration when deciding whether to do business with that vendor. Those doing the most to address sustainability and green initiatives? Survey says AWS (41%), Azure (31%), and GCP (9%).
  • IT teams willing to pay more ‘green’ for green – 79% said they would pay a premium to vendors incorporating sustainability into their business model. Specifically, 27% would pay 6-10% more, and a whopping 35% said they would pay 11-15% more.
  • A growing green conscience is influencing IT and cloud ops – 78% of respondents agree that the day-to-day activities they undertake in public / private cloud choices they make can materially affect the environment for better or worse.

When it comes to day-to-day operations, cloud management platforms (CMPs) such as CloudBolt’s help enterprises meet and exceed their sustainability goals by significantly reducing the amount of energy required to conduct many business processes.

  • Shadow IT reduction – According to Gartner, nearly 40% of IT spending goes to shadow IT. Without proper guardrails and role-based access control in place, workloads can spiral out of control and increase carbon footprint. With CloudBolt, ITOps can finally set cost, compliance, and security guardrails for workload deployment, while giving developers the “easy” button for anything-as-a-service.
  • Continuous cloud cost optimization – According to the 2021 State of FinOps report, the #1 pain for FinOps teams is getting engineers to take action. As the only vendor employing automation for cost control, CloudBolt continuously notifies FinOps of real-time cost issues and optimizes across AWS, Azure, GCP, and VMware environments. The result? Faster, greener outcomes—without the need for spreadsheets, analyzing gigabytes of Excel data, and chasing down developers to shut down workloads.
  • DevOps enablement and CI/CD optimization – According to another recent CloudBolt Industry Insights report, only 11% of enterprises consider their continuous infrastructure / continuous deployment (CI/CD) reliable. Unreliable infrastructure leads to failed CI/CD pipelines and process restarts. The result? Wasted energy and higher carbon footprints. With continuous infrastructure testing from CloudBolt, ITOps and DevOps can finally detect infrastructure issues before failures occur, thereby optimizing resources and usage across CI/CD and minimizing energy waste.

“We were pleasantly surprised to receive such an overwhelming response to our sustainability research initiative,” said Bernard Sanders, co-founder and CTO of CloudBolt. “The results show that technology leaders care about the long-term impact their enterprise operations have on the environment. At CloudBolt, we provide products that our customers use to ensure they are only using and paying for the cloud resources they need, eliminating unnecessary power usage. This helps our customers reduce their organization’s environments impact while enabling them anywhere on their hybrid cloud journey.”

The survey was conducted on the Gartner-owned Pulse platform, an independent research organization trusted by 30,000 verified CxOs and global tech leaders. The full report can be downloaded [here].

About CloudBolt Software

CloudBolt Software is the enterprise cloud management leader. With our comprehensive solutions for cloud orchestration and self-service IT, cost and security management, IT automation acceleration, and DevOps enablement, we help enterprises simplify complexity and achieve rapid time-to-value anywhere on their hybrid cloud, multi-cloud journey. Our award-winning cloud management platform and codeless integration solutions are deployed and loved by enterprises worldwide. Backed by Insight Partners, CloudBolt Software has been named one of the fastest-growing private companies by Deloitte, the Financial Times, and the Inc. 5000. In addition, CloudBolt is the 2020 CODiE award winner for best cloud management solution and featured in Gartner’s Magic Quadrant for Cloud Management Platforms. For more information, visit


Media Contact:

Shannon Mullins

Scratch Marketing + Media for CloudBolt Software

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