In the modern digital era, cloud computing has become an integral component of business operations, offering scalability, flexibility, and cost-efficiency. However, managing cloud costs effectively remains a challenge for many organizations. In this blog post, we dive into the dual approach of balancing rate optimization and usage optimization to achieve cloud cost efficiency. By understanding the nuances of these strategies and how they complement each other, businesses can unlock significant savings while ensuring their cloud infrastructure aligns with operational demands.

Why rate and usage?

Despite the complexities surrounding cloud costs, at their core lie two primary drivers: rate and usage. These optimization levers not only intersect but also impact other capabilities, truly enhancing savings when well-balanced, thus driving cloud cost efficiency.

A thorough understanding of usage is especially essential, since mechanisms like showback or chargeback drive accountability across teams, encouraging proactive cost management. Moreover, both rate and usage optimization play a crucial role in supporting effective forecasting and budget management, ensuring a strategic approach to cloud cost efficiency.

Rate optimization 

Rate optimization focuses on the commercial aspects of cloud services, aiming to reduce the effective unit price for services offered by cloud providers. It involves strategic efforts to secure the best possible pricing through negotiation and procurement strategies. Ideally, this process is centrally coordinated by the FinOps team in collaboration with sourcing and procurement departments. Together, they work to ensure the organization benefits from optimized cloud service rates, leveraging their collective expertise to navigate contracts and pricing models effectively, thus enhancing cloud cost efficiency.

Optimization Strategy 

  1. Employ effective contract negotiations to get the most percentage discount over pay-as-you-go pricing.  
  1. Set a benchmark for coverage level, for example, how much of my workload should be covered by Cost Savings Plans (CSP) and Reserved Instances (RI).
  1. Aim for at least 90% utilization of CSP/RI.




There is generally a trade-off between rate discount to commitment, manifested in both spend and time.  

Example – Why rate optimization alone isn’t enough

Let’s consider the analogy of a gym membership. A gym has advertised a $3 per visit membership, but upon further investigation, we realize that their calculations are based on using the gym 4 times per week and that there is a 1-year contract required.  

The gym also offers an option where there is no yearly contract, but you would pay $6 per visit. We view commitment here as a good thing, an incentive to keep us going back to the gym, with a nice 50% discount, so we sign up for this good deal.  

Committed funds $3x4x52 = $624 

Following are three potential scenarios that could result from our gym membership:  

Scenario 1: Consistent attendance 

Scenario 2: Fluctuating momentum 

Scenario 3: Relocation impact 

The following table’s comparison across scenarios highlights key insights: consistent attendance maximizes total visits, fluctuating motivation leads to varied usage over time, and significant lifestyle changes can notably decrease overall usage. This illustrates the importance of consistency for maximizing utility, the impact of motivational changes on attendance patterns, and the potential for external factors to significantly alter usage habits. 

 Q1 Visits Q2 Visits Q3 Visits Q4 Visits Total Visits 
Scenario 1 34.5 34.5 34.5 34.5 138 
Scenario 2 48 24 12 20 104 
Scenario 3 36 36 12 12 96 

Now if we apply our total visits to the contracted cost for the gym membership, we can see consistent attendance maximizes ROI through significant savings, fluctuating attendance leads to a neutral ROI with no gains, and reduced attendance decreases ROI, incurring a cost above the standard rate. These insights demonstrate the direct correlation between consistent usage and financial return on investment. 

 Total Cost Cost per Visit Per visit cost % Saved 
Scenario 1 $ 624.00 $ 4.52 $ 6.00 24.64 % 
Scenario 2 $ 624.00 $ 6.00 $ 6.00   0.00 % 
Scenario 3 $ 624.00 $ 6.50 $ 6.00 – 8.33 % 

The gym membership analogy succinctly illustrates the principles of cloud cost rate optimization, emphasizing the importance of aligning financial commitments with usage patterns. Just as gym-goers choose between a contract with discounted visits or a flexible pay-per-visit plan based on their anticipated attendance, businesses must forecast their cloud usage accurately to benefit from committed use discounts without risking underutilization. Consistent usage can lead to significant savings, much like regular gym visits make a discounted membership worthwhile. However, unpredictable or fluctuating demand can diminish these benefits, underscoring the necessity for careful planning and understanding of usage patterns in cloud cost efficiency strategies. 

Usage optimization  

Usage optimization aims to align resource availability with actual demand, ensuring efficient service delivery and minimizing waste. This involves two key strategies:  

Workload optimization:  

Workload optimization entails adjusting resources to fit usage needs, implementing scheduled activations and deactivations, and managing the lifecycle of storage, among other practices. These measures require ongoing analysis of usage trends and adjustments to cloud resources to maintain optimal efficiency. 

Architect for cost efficiency:  

Designing architectures for cloud cost efficiency entails configuring cloud services to balance operational demands with minimal expenses, leveraging auto-scaling, optimal resource selection, and cost-effective redundancy strategies. 




As an organization’s FinOps culture impacts usage optimization’s efficiency, the more mature FinOps is, the less lead time to action is required, and more automation can be embedded in the process. The process and teams that are part of usage optimization in turn shapes and models the FinOps culture.  

Pro tip 

While aggressively negotiating enterprise discounts is advisable, approach commitment-based discounts like CSPs and RIs with caution, emphasizing the importance of regular usage to maximize benefits, as illustrated by the gym analogy. The optimal commitment level varies depending on factors such as your stage in cloud migration, workload importance, and application requirements. For instance, in previous roles, we set CSP coverage at 25% for secondary workloads and 75% for critical production tasks.

Before committing to long-term RIs, consider the rapid pace of technological evolution and determine what percentage of cloud resources you’re willing to lock in, aiming to keep the cloud’s inherent flexibility and innovation potential rather than restricting it. 


By leveraging the principles of rate optimization to secure the best possible pricing while committing to usage optimization to align cloud services with actual needs, companies can maximize their cloud cost efficiency.

While the journey toward cloud cost efficiency is nuanced, requiring a deep understanding of cloud services and a commitment to ongoing management, with the right strategies in place, businesses can achieve a cost-effective, efficient, and flexible cloud infrastructure that supports their goals and drives growth.

To learn more about how you can get the most out of your FinOps practice click here to read our whitepaper, Truth About Cloud Value, where we expose the myths surrounding cloud cost management and dive into how you can move beyond simplistic narratives and embrace a nuanced, value-driven approach to cloud cost efficiency.

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Understanding the Cloud Fabric

The cloud fabric encompasses all the different clouds, services, applications, tools, and threads interweaving to form a cohesive tapestry. It represents the entirety of an organization’s cloud environment, and without a well-defined strategy, this fabric can quickly become unruly, costly, and challenging to manage.

Most companies leverage multiple cloud providers, on-premises servers, and edge devices to run their applications. The absence of proper orchestration renders managing these diverse resources arduous and error-prone. This is where the cloud orchestration fabric acts as the central nervous system that orchestrates interactions between different components, ensuring smooth operation and efficient resource allocation.

Critical Components of Cloud Fabric Orchestration

To fully grasp the power of cloud fabric orchestration, let’s explore its critical components:

  1. Automation Engine: The automation engine forms the heart of cloud fabric orchestration. It automates repetitive tasks and workflows, eliminating manual intervention and enabling rapid resource provisioning, application deployment, and scaling based on predefined policies and triggers.
  2. Resource Abstraction Layer: The orchestration fabric abstracts the underlying infrastructure details, allowing administrators to manage resources across disparate cloud environments through a unified interface. This abstraction layer simplifies resource management, regardless of their location or provider, making it easier for IT teams to maintain control over their cloud ecosystem.
  3. Policy Management: Policies are crucial in governing resource allocation, performance optimization, and security enforcement within the cloud environment. Cloud fabric orchestration ensures consistent and proactive enforcement of these policies across all managed resources, guaranteeing compliance and adherence to best practices.
  4. Monitoring and Analytics: Real-time monitoring and analytics capabilities empower administrators to gain valuable insights into the performance and health of their cloud infrastructure. By collecting metrics and analyzing data, the orchestration fabric facilitates proactive problem detection and resolution, enabling organizations to optimize their cloud operations and make data-driven decisions.
  5. Integration Interfaces: Seamless integration with existing tools, platforms, and APIs is paramount for interoperability and compatibility. The orchestration fabric provides standardized interfaces for integration with configuration management tools, CI/CD pipelines, and other ecosystem components, ensuring a cohesive and streamlined cloud environment.
  6. Self-Service Portal: A user-friendly self-service portal allows stakeholders to request and manage resources autonomously, reducing the burden on IT teams and promoting agility within the organization. This empowers users to take control of their cloud resources, fostering innovation and reducing time-to-market.
  7. Modern Experience: Legacy data centers and native cloud tools can often be outdated or cumbersome to use, especially when dealing with disparate systems. Cloud fabric orchestration provides a unified, modern, and intuitive user experience, simplifying cloud management and enhancing productivity.

Overcoming Challenges and Misconceptions

While cloud fabric orchestration offers numerous benefits, organizations may face particular challenges and misconceptions during its implementation. One common challenge is the complexity of integrating multiple cloud platforms and ensuring seamless interoperability. To overcome this, choosing an orchestration solution that supports a wide range of cloud providers and offers robust integration capabilities is crucial.

Another misconception is that cloud fabric orchestration is solely about cost reduction. While cost optimization is undoubtedly a benefit, its value lies in the increased agility, flexibility, and innovation it enables. By automating tasks, streamlining processes, and empowering users, organizations can focus on delivering value to their customers and staying ahead of the competition.

Business Benefits

Adopting cloud fabric orchestration brings forth many business benefits that can transform how organizations operate in the cloud. Let’s explore some of these advantages:

  1. Cost Savings: By optimizing resource utilization and automating tasks, cloud fabric orchestration helps organizations reduce their cloud spend significantly. A recent study by Gartner reveals that organizations can save up to 30% on their cloud costs by implementing effective orchestration strategies.
  2. Increased Agility: With the ability to rapidly provision resources and deploy applications, organizations can respond swiftly to changing business demands. This agility enables them to seize new opportunities, innovate faster, and stay ahead of the competition. As per a report by McKinsey, companies that adopt cloud orchestration can reduce their time-to-market by up to 50%.
  3. Enhanced Efficiency: Automating routine tasks and workflows eliminates manual errors and frees up valuable time for IT teams to focus on strategic initiatives. This increased efficiency translates into higher productivity and better resource utilization across the organization.
  4. Improved Reliability: Cloud fabric orchestration ensures consistent policy enforcement and proactive monitoring, minimizing the risk of downtime and enhancing the overall reliability of the cloud environment. With automated failover and self-healing capabilities, organizations can maintain high availability and deliver uninterrupted services to their customers.

Actionable Tips and Best Practices

To successfully implement and manage cloud fabric orchestration, consider the following actionable tips and best practices:

  1. Define clear goals: Clearly define your goals and objectives. Identify the specific challenges you aim to address and the outcomes you expect to achieve. This clarity will guide your decision-making process and ensure alignment with business priorities.
  2. Choose the right tools: Select orchestration tools that align with your organization’s needs and existing technology stack. Look for solutions that offer comprehensive features, extensible integration capabilities, and a user-friendly interface. Consider factors such as scalability, security, and vendor support when choosing.
  3. Establish governance practices: Implement strong governance practices to ensure consistent policy enforcement and compliance across your cloud environment. Define roles and responsibilities, establish access controls, and regularly audit your orchestration processes to maintain security and adherence to industry standards.
  4. Foster collaboration: Encourage collaboration between IT teams, developers, and business stakeholders to ensure a smooth adoption of cloud fabric orchestration. Provide training and support to help users understand and leverage the orchestration platform’s capabilities effectively.
  5. Continuously optimize: Regularly monitor and analyze the performance of your cloud fabric orchestration setup. Identify areas for improvement, fine-tune policies, and optimize resource allocation based on usage patterns and business requirements. Continuous optimization ensures you get the most value out of your cloud investments.

Take the Next Step

Cloud fabric orchestration is not just a technology solution; it is a strategic approach to managing and optimizing your cloud environment. By embracing this powerful framework, organizations can unlock the true potential of the cloud, driving innovation, agility, and cost-efficiency.

If you’re ready to embark on your cloud fabric orchestration journey, we invite you to explore our solutions and take advantage of our expertise. Request a demo today and discover how our platform can help you streamline your cloud operations, reduce costs, and accelerate your digital transformation.

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